Wingstop Launches Chicken Sandwich Nationwide

By republicmonews Team

Customers can choose from Original Hot, Cajun, Atomic, Mild, Spicy Korean Q, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ, Louisiana Rub, Mango Habanero, and Hot Honey Rub. The chicken breast is between two toasted buns with pickles.

Introduction

Wingstop suggests customers "break up" with other chicken sandwiches. The first 100,000 people to visit chickensandwichsplit.com will get a free sandwich.

"The countrywide debut of the Wingstop Chicken Sandwich is an opportunity to welcome new guests to the brand and reward our existing fanbase," said Stacy Peterson, chief revenue and technology officer. 

"The Wingstop Chicken Sandwich has 12 signature flavours. We're encouraging fans to switch from their existing chicken sandwich to Wingstop."

The Wingstop Chicken Sandwich was tested in Ohio, California, Las Vegas, and Orlando in May.

 Wingstop CEO Michael Skipworth stated the product mixed 4%, didn't complicate the back of house, boosted the lunch daypart, and delivered incrementality. 

The chicken sandwich supports the fast casual's pledge to offer more value amid high inflation. $5.49 a la carte; $7.99 with fries, drink, and dip.