The test couldn't have been much easier — and Facebook still failed

Facebook and its parent company Meta flopped once again in a test of how well they could detect obviously violent hate speech

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The hateful messages focused on Ethiopia, where internal documents obtained by whistleblower Frances Haugen

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The group created 12 text-based ads that used dehumanizing hate speech to call for the murder of people belonging to each of Ethiopia

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Facebook’s systems approved the ads for publication , just as they did with the Myanmar ads. The ads were not actually published on Facebook

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The company said the ads shouldn't have been approved and pointed to the work it has done to catch hateful content

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A week after hearing from Meta, Global Witness submitted two more ads for approval, again with blatant hate speech

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The two ads, written in Amharic, the most widely used language in Ethiopia, were approved

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