Jack-and-Coke in a can: Coca-Cola and Brown-Forman team up for new drink

Coca-Cola is teaming up with Jack Daniel’s distiller Brown-Forman to make a Jack-and-Coke cocktail in a can

It marks the fourth new alcoholic drink in Coke’s portfolio in less than two years, but the first pairing for its namesake soda

The Atlanta-based beverage giant has already partnered with Molson Coors Beverage on Topo Chico Hard Seltzer and Simply Spiked Lemonade

As soda consumption declines, Coke isn’t the only beverage maker pushing its soft drink brands into alcohol through partnerships

Rival PepsiCo launched Hard Mtn Dew earlier this year through a partnership with Sam Adams brewer Boston Beer

Brewers also benefit from the partnerships with Coke and Pepsi by diversifying their portfolios away from beer

But the category has gotten a boost in recent years as alcohol consumers look for convenient options