Wealth managers like Betterment, Wealthfront, and Personal Capital help you invest your money without as much human interaction as you’d have with a traditional financial advisor.
BettermentBetterment was founded in 2008 to help people live better with their money. They manage your investments at a lower cost by using technology.
WealthfrontWealthfront is a robo-advisor that uses technology to cut costs and provide investment tools. It uses tax-loss harvesting, portfolio rebalancing, asset allocation, and risk mitigation to boost returns. Wealthfront invests passively.
Personal CapitalPersonal Capital was founded in 2009, unlike Wealthfront and Betterment. Personal Capital combines technology with live financial advisors to manage investments.
Comparing investment performance between different wealth management companies isn’t possible on an apples-to-apples basis. Each company has a wide variety of portfolios you can invest in that have varying returns.
Betterment doesn’t impose a minimum balance on their Digital services accounts. This means virtually anyone can get started investing without having to put up $100, $500, or $100,000 to get started.
While Wealthfront requires a minimum initial investment of $500 to start investing with them, that’s a lot lower than Personal Capital’s $100,000 requirement.
Unlike the traditional service offerings of robo-advisors, Personal Capital gives those investing with them access to financial advisors to help plan their financial futures.